CRM has taken over as the largest software market in the world, with over 91% of companies with more than 11 employees using a CRM system to manage their business and with good reason. A CRM system not only allows you to centralize and secure all your important business and customer data but can act as a singular business management tool that can propel your business to the next level.
A CRM platform helps companies target different audiences, set scores and alerts based on an individual lead or customer’s activity, proactively work with contacts, and maintain relationships. Best of all, a CRM system can be used across departments to ensure that all customer-facing teams are empowered with the right data to create incredible customer experiences.
Dynamics 365 is a collection of intelligent business applications that work together to run your business within one unified platform, helping drive consistency and efficiency.
Dynamics 365 is scalable – while it continues to excel in its core areas of sales process management and finance it also provides exceptional marketing, service, human resource and operations applications as well that can be layered in to create a complete business management solution.